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The name PowerHouse Row was chosen to pay tribute to the importance of electricity to the Wake Forest community and its growth and quality of life. It also honors the Town of Wake Forest as a public power community with links to the old
town powerhouse which was located just west of the site. Additionally, it recognizes the original location of the Wright family Electric Motor Shop which has continued as a major local family owned business.


Located at 430, 432 and 502 South White Street, approximately 1.70 acres owned by PowerHouse  LLC. Two existing one-story buildings with three  tenants.


The project will consist of two mixed-use buildings that will face South White Street and will extend Downtown’s main street activity. Each building will have ground- level retail with apartments above.


The building is an approximately 9800 sq. ft. floor plate  of retail space for lease and two levels of residential above. We hope
to secure an anchor restaurant tenant at the corner of Elm and South White Streets. Remaining retail bays will be flexible from 1000 to 2400 sq. ft. The storefronts will be glass with industrial  appearance awnings.  There will be 9 apartments per floor for a total of 18 units. The unit type mix will be 2 bed/2 baths; 1 bed/1 bath; 1 bed/office/1 bath, and studio. It is expected the building will have an elevator to attract a broader tenant mix. Parking will be on site, with parallel public parking on South White Street.


The first building will be at the corner of Elm and South White Streets and the existing buildings with tenants will remain on the south side of the site. The second building will begin when building one is complete and the occupancy of the retail and apartments has stabilized. At that point, all existing buildings on site will be demolished.


We will continue the architectural characteristics and detail of existing downtown structures with predominantly brick type facades with cornices and flat top roofs. We also want to incorporate some more modern industrial materials with building articulation that will likely include apartment balconies and cantilevers. We understand the Town’s review process and are confident we can produce a design of which all parties will be proud. Our intention is to incorporate architectural features and retail tenants which will draw visitors to this part of South White Street.

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